HK Asia Holdings (HKEX: 1723), quickly to be renamed Moon Inc., has made historical past as the primary publicly traded firm in Higher China to undertake a Bitcoin treasury technique. In a current dialogue hosted by Allen Helm of Bitcoin For Firms, new CEO John Riggins outlined the corporate’s pivot, its regulatory alignment with Hong Kong, and the broader momentum constructing throughout Asia.
Riggins, a longtime Bitcoin advocate with in depth expertise throughout China and Southeast Asia, defined that the transfer was pushed by each long-term conviction and a good shift in regulatory posture in Hong Kong. He mentioned the corporate had spent months consulting with regulators, public market traders, and native companions earlier than executing the transition.
Initially centered on SIM playing cards and pay as you go tech merchandise, HK Asia Holdings now goals to combine Bitcoin each as a stability sheet asset and into its enterprise mannequin. This consists of plans to roll out Bitcoin-related choices by way of its retail footprint, comparable to ATMs and pay as you go Bitcoin merchandise.
The corporate’s first steps included the acquisition of 8.88 BTC throughout a post-acquisition interval, adopted by one other 10 BTC buy as soon as the management transition was finalized—bringing its whole holdings to 18.88 BTC, valued at over $1.7 million on the time of announcement. Riggins mentioned additional accumulation is deliberate, although it’s going to proceed in accordance with Hong Kong’s measured however clear regulatory steering.
JUST IN: @MoonIncHK has acquired 10 BTC, rising its whole #Bitcoin holdings to 18.88 BTC at a mean value of ~$91,110 per BTC. pic.twitter.com/PtjZUl4U6K
— Bitcoin For Firms (@BitcoinForCorps) March 21, 2025
“We see it as a approach to shield our stability sheet, and we see it as a approach to diversify, our treasury with a watch on how the remainder of the world is shifting,” mentioned Riggins.
The strategic intent goes far past hypothesis. Riggins framed Bitcoin as a hedge in opposition to macro uncertainty, a software for long-term resilience, and a bridge to rising international monetary infrastructure. He additionally emphasised how company boards within the area are starting to have interaction extra significantly with the thought, pointing to MetaPlanet in Japan and Technique within the U.S. as compelling precedents.
Whereas Asia’s company Bitcoin adoption remains to be in its early phases, curiosity is rising quick. Riggins highlighted South Korea, Thailand, Malaysia, and Indonesia as markets with clear potential to observe swimsuit. A lot of the motion, he famous, is going on quietly behind the scenes—particularly in China, the place institutional stakeholders and state-connected traders are actively monitoring U.S. coverage shifts and company adoption developments.
“I’m flooded with messages increasingly from, individuals within the authorities, individuals, you recognize, institutional traders who’re kinda watching this house intently searching for inside details about what’s taking place right here,” mentioned Riggins.
Though no formal public strikes have been introduced by Chinese language state entities, Riggins believes Bitcoin is already being held not directly by way of government-affiliated organizations, together with state-connected funding arms. He urged these holdings could also be extra important than publicly recognized. With the U.S. shifting towards a strategic Bitcoin reserve, he sees China intently watching—and probably following—if international coverage momentum continues to shift.
Wanting forward, Moon Inc. plans to broaden its Bitcoin holdings inside Hong Kong’s regulatory framework and function a mannequin for different Asian corporations exploring comparable methods. The corporate will co-host Bitcoin Asia this August in Hong Kong, positioning itself as a regional trailblazer and serving to catalyze broader company adoption throughout Asia.
Disclaimer: This content material was written on behalf of Bitcoin For Firms. This text is meant solely for informational functions and shouldn’t be interpreted as an invite or solicitation to amass, buy, or subscribe for securities. For full transparency, please word that BTC Inc., the father or mother firm of UTXO Administration, holds a stake in HK Asia Holdings Restricted (1723.HK) in partnership with Sora Ventures and different entities.
This submit HK Asia Holdings Turns into First in China to Undertake Bitcoin Treasury first appeared on Bitcoin Journal and is written by Nick Ward.
